About - HADAAI

OUR STORY

HADAAI: Simplifying Skincare, Backed by Science.

At HADAAI, we believe skincare should be straightforward, effective, and transparent. Our mission is to empower you with products that work and the knowledge to understand why they work.

Inspired by over 16 years in the beauty industry, we’ve combined science, experience, and curiosity to craft skincare that truly delivers. Each product is designed with precision—using research-backed ingredients and thoughtful formulations that respect both your skin and the planet.

For us, skincare is about consistency, not miracles. We prioritize performance over trends, ensuring every ingredient has a purpose and every product delivers results. Our commitment extends to sustainability, with responsibly sourced ingredients and eco-conscious packaging that make a difference without compromise.

HADAAI is here to simplify your routine with products that address key skin concerns, so you can spend less time guessing and more time glowing. Honest, effective, and grounded in science—this is skincare reimagined for the modern consumer.

Meet Otilija,
Founder of Hadaai skincare

I believe in the transformative power of clinically effective active ingredients. We don’t include anything that offers average value to your skin or health. Instead, we focus on carefully selected ingredients, each chosen for its proven ability to deliver real results for its intended purpose.

We understand that hydration is the foundation of healthy, radiant skin. That’s why our 3-step hydration system is designed to restore your skin’s moisture balance and strengthen its natural barrier first. Once that foundation is set, we can effectively address other concerns like hyperpigmentation, enlarged pores, or wrinkles.

In collaboration with experienced chemists, we’ve created a skincare collection rooted in expertise and care. But we’re not just here to provide products—we want to share knowledge. Let’s talk about skincare, health, or even Friday night plans—because we believe beauty is about connection too.

Our mission is to inspire you to embrace meaningful, effective rituals that enhance your everyday life. At HADAAI, every product has a purpose, and every routine is crafted to make you feel your best.